LPL Selects Retiremap as a Financial Wellness Solution

SAN FRANCISCO – August 14, 2015 –  LPL Financial has selected Retiremap for inclusion in its new Vendor Affinity Program*.  The Retiremap program, designed specifically for retirement plan advisors and their plan sponsor clients, expands upon the employee engagement and financial wellness solutions available to LPL advisors.

“We are excited to work with LPL and their retirement plan advisors to deliver the first financial wellness program created specifically to maximize advisor value with their plan sponsor clients,” said Matt Iverson, CEO and Founder for Retiremap.  “With a full-service program that makes plan advisors measurably more impactful, Retiremap’s unique engagement process combines today’s technology and behavioral economics to help employees achieve their financial goals.”

Based on research by leading behavioral economist and NY Times bestselling author, Dan Ariely, Retiremap engages employees and creates a personalized plan to help them achieve their financial goals.  Designed with retirement plan advisors in mind, Retiremap is a branded, turnkey program that both saves advisors time and increases revenue. For plan sponsors, Retiremap increases employee engagement and improves financial wellness, while reducing fiduciary liability.  For employees, Retiremap’s personalized program gets them financially on track, while also increasing plan enrollments and savings rates.

“We recognize that technology is a major contributor to creating increased efficiency and driving greater productivity in our clients’ businesses,” said Victor Fetter, LPL Financial managing director and chief information officer. “Being able to connect LPL clients with leading technology solution providers adds a new dimension to the level of service and support we can provide to clients to help them manage and grow their businesses.”

“What sets Retiremap apart is complete alignment with the plan advisor’s business model along with a service model where each advisory firm has their own Retiremap relationship manager,” said Iverson.  “Retiremap’s aspirational, holistic approach doesn’t just focus on consumer debt, but also encourages employees to save more in their retirement plan while accomplishing their financial goals.”

For retirement plan advisors working directly with employees, Retiremap facilitates deeper employee engagements through the fun goal-setting process, personalized emails and automated appointment setting.  Designed to increase plan advisor efficiency and deliver a highly personalized employee experience, Retiremap’s Advisor Management Interface allows advisors to review an employee’s financial goals and household profile prior to any interaction.

* The Vendor Affinity Program is a new initiative designed to help advisors reduce the complexity and costs of running their businesses. by offering a centralized repository of vendors that have agreed to provide their products and services to LPL advisors at discounted prices.

About Retiremap

Retiremap partners with retirement plan advisors and their plan sponsor clients to provide an award-winning financial wellness program that helps employees achieve their financial goals. Retiremap’s web and mobile software applications are based on research by leading behavioral economist and NY Times bestselling author, Dan Ariely, and drive positive changes in employee behavior, including higher savings rates and greater engagement in the retirement plan. Retiremap’s customized Plan For Your Future iPad workshops help employers drive the retirement plan concept in fresh new ways, while measuring plan advisors’ positive impact with employees. For more information, visit

About LPL Financial

LPL Financial, a wholly owned subsidiary of LPL Financial Holdings Inc. (NASDAQ:LPLA), is a leader in the financial advice market and serves $485 billion in retail assets. The Company provides proprietary technology, comprehensive clearing and compliance services, practice management programs and training, and independent research to more than 14,000 independent financial advisors and more than 700 banks and credit unions. LPL Financial is the nation’s largest independent broker-dealer since 1996 (based on total revenues, Financial Planning magazine, June 1996-2015), is one of the fastest growing RIA custodians with $105 billion in retail assets served, and acts as an independent consultant to over an estimated 40,000 retirement plans with an estimated $120 billion in retirement plan assets served, as of March 31, 2015. In addition, LPL Financial supports approximately 4,300 financial advisors licensed with insurance companies by providing customized clearing, advisory platforms, and technology solutions. LPL Financial and its affiliates have 3,352 employees with primary offices in Boston, Charlotte, and San Diego. For more information, please visit