SAN FRANCISCO, September 8, 2016 — After an intensive 10 month product and research collaboration with Duke University’s Common Cents Lab, Retiremap is relaunching its financial wellness platform. The new vision for Retiremap 2.0 is based on a close collaboration with renowned behavioral economist, NY Times bestselling author, Wall Street Journal columnist and James B. Duke Professor of Behavioral Economics at Duke University, Dan Ariely.
To learn more about Retiremap 2.0 and the new research-backed platform, attend the launch webinar on Thursday, September 22nd at 11am Pacific:
“We usually think that the best cure for bad financial decisions is financial literacy. Just teach people, and all will be solved. Sadly this is not the case, and even worse, the evidence is that financial literacy’s effectiveness is close to zero.” said Professor Dan Ariely. “What we need is a system that takes the complexity of financial decision making, breaks it into actionable components, and coaches us on taking one step at a time. This is what Retiremap is designed to do.”
“Retiremap 2.0 is much more than a financial wellness program- it is a technology platform that works to improve financial well-being using key insights from the field of behavioral economics. We have created a personalized communications platform that coaches employees based on what research tells us works in real life,” said Matt Iverson, CEO at Retiremap. “Retiremap 2.0 uses employees’ data to deeply personalize their path to financial wellness, while automating and scaling many of the most impactful aspects of advisor-employee interactions, including confidence-building, trust and the perception of value. Additionally, in the situations where it makes sense, employees can easily connect live with their retirement plan advisor through any number of channels.”
Retiremap 2.0 will be made available to only a very limited group of retirement plan advisory firms. The selection process will be announced on the September 22nd webinar. In additional to exclusive access to Retiremap 2.0, selected firms will be able to demonstrate financial wellness thought leadership with exclusive access to some of Duke and Retiremap’s key research findings.
RETIREMAP 2.0’S NEW BENEFITS
The Retiremap 2.0 platform empowers employers and advisors to deliver:
Personalized, automated financial wellness coaching covering a range of needs, including getting out of debt and buying a home
An easy and efficient way for employees to connect live with their plan advisors
A research-backed model for behavior change
Dramatically increased scale and efficiency
Unique strategies to boost financial confidence and close the intention-action gap
Just-in-time messaging via email, SMS, online and in-app, as well as through channels such as Facebook and Twitter
Real-time, plan sponsor level analytics and reporting
“There are no financial wellness programs that come anywhere close to what we’ve built with Duke’s Common Cents Lab and Professor Ariely,” said Iverson. “The combination of Retiremap 2.0’s automated technology and sophisticated use of behavioral economics results in a program to close the employee intention-action gap. Advisory firms that are invested in improving employees’ financial lives and growing through access to a unique, research-backed financial wellness program should attend Retiremap 2.0’s launch webinar.”
Retiremap (RetiremapHQ.com) is a research-backed financial wellness platform designed with Duke University and renowned Professor Dan Ariely to help employees achieve their financial goals. Unlike existing financial wellness solutions, Retiremap’s personalized, automated coaching platform leverages the presence of the plan advisor to get employees to save more.